SEARCH/GEO
FOCUSED
ON TODAY'S RESULTS AND TOMORROW'S ENGINES.
Behavior analysis of search data provides a window into consumer curiosity, enabling brands to map out the journeys of user inquiry and discovery. It reveals the subtle signals of intent behind natural language, identifies the questions that spark action and pinpoints the needs that shape demand. Drawing from this data lake and leveraging ML technology, our Market Research, Search Marketing, and Digital Clinical Trial Recruiting solutions deliver unmatched precision and value.
We specialize in Pharma and Food & Beverage, but have experience across a wide range of industries, from real estate to space travel to web comics. With a focus on today's outcomes and a vision for tomorrow's strategies, we navigate the ever-evolving search landscape.
MARKET RESEARCH
Keyword research and trends analysis supported by DS/ML technology for commercial insights.
SEARCH MARKETING
Search (SEO/PPC) and Gen Engine strategies, specializing in regulated markets and unified campaigns.
PATIENT RECRUITING
Digital clinical trial recruiting supported by secure, flexible pre-screening to accelerate patient enrollment.
We are a team of Search Experts and Data Scientists employing machine learning models to achieve better results through a deeper understanding of data, algorithms and human behavior.
A Rx PATIENT CASE STUDY: CPA SEARCH & RESCUE
IE was tasked by long-standing SEO client to audit a large paid search account and provide strategic direction to increase budget efficiency and maximize website engagement KPIs.
OBJECTIVE
We implemented a strategic restructuring of the paid search account, aligning searcher expectations with both ads and landing pages. This approach prioritized landing pages designed to drive key user actions and tiered conversion actions, optimizing for top conversions through automated bidding strategies.
SOLUTION
The strategic adjustments led to a notable 45% reduction in CPA and a 73% increase in conversions, significantly enhancing overall campaign performance.
RESULTS
SEO/AIO
Architect digital assets for experience and optimize for natural language.
Formulate strategies rooted in audience intent at each stage of their journey.
Iterating towards maximizing performance informed by real world data.
PAID/PPC
Tailoring messaging that deeply resonates with your audience at decision making moments.
Structure accounts to guide user experience and enhance overall effectiveness.
Impact key business objectives by developing actionable measurement and optimization strategies.
SEARCH INSIGHTS, STRATEGY & ADVERTISING.