Visibility Intelligence Reimagined.
GenTi is our AI-powered platform that uncovers the intent behind search behavior, offering deeper insights into your audience's interests and needs. By transforming consumer data into actionable commercial strategies, GenTi supports us in helping organizations boost visibility and engagement.
Unified Strategy Achieving Cost Efficiencies and Boosting Conversions.
Objective: Improve search engagement and conversion rates for rare disease patients seeking therapy, addressing gaps in ad relevance, landing page effectiveness, and conversion optimization.
Approach: Implemented a strategic restructuring of the paid search account, aligning searcher expectations with both ads and landing pages. Prioritized landing pages designed to drive key user actions, ensuring a seamless user journey. Focused on tiered conversion actions, optimizing for top conversions through automated bidding strategies.
Results: 73% increase in Conversions (CVR) and 45% decrease in Cost-Per-Click (CPC).
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Visibility Solutions.
Brand Promotion & Trial Recruitment.
Brand Promotion.
Consumer-Centered Search & Generative Campaigns.
At the heart of every search is a human story—a need, a question, a moment of curiosity. With our partners, we create Search campaigns (Organic, AI, PPC, Social and Video) that keep brands relevant and human by connecting their unique features with the specific consumer intent driving search behavior—whether it’s to research treatments, compare options or make informed health decisions for themselves or loved ones.
Trial Recruitment.
Adaptive Enrollment & Lifecycle Management. Accelerate clinical trial recruitment with campaigns as precise as the science behind them—integrating solutions to bridge the gap between growing trial demand and patient recruitment capabilities. We prioritize understanding patient needs and behaviors, combining flexible pre-screening with personalized engagement to make outreach convenient, safe, multilingual, and hyper-targeted.